Jackie Aina, who is she? Explaining the Sr. Sókè candle scandal as a Nigerian YouTuber faces backlash
In honor of Jackie Aina’s thirty fourth birthday, scented candles had been launched on August 4 by the magnificence, cosmetics, and self-care firm Forvr Mood, owned by the Nigerian-American YouTuber. Sr. Sókè, No Wahala, Soft Life, and Spice of Life are the 4 perfumes supplied by the assortment.
Nigerian youth have organized giant-scale rallies since 2017 in opposition to police violence, calling for the dissolution of the contentious Special Anti-Robbery Squad (SARS). Online campaigns used hashtags like #EndSARS and #SrSókè throughout the protest.
Numerous tweets condemning Jackie Aina identified that she had misappropriated the delicate tagline to advertise her items. Aina allegedly remained mute throughout the protests themselves or when the protest’s casualties had been disclosed, in accordance with some.
Why was Jackie Aina so upset about the Sr. Sókè label for the candle assortment?
Many younger folks ran campaigns in opposition to them as a result of the authentic protest was in opposition to the alleged brutality of the Nigerian police, significantly from the Special Anti-Robbery Squad (SARS) items. As of July 2020, there have been roughly 28 million featured tweets being shared on the community, in accordance with Quartz Africa.
After the SARS unit was disbanded on October 11, 2020, protests in opposition to the alleged deaths, assaults, and steady harassment by SARS officers in Nigeria are nonetheless ongoing.
However, the protests allegedly resulted in a substantial variety of fatalities barely 9 days after the dissolvent, in accordance with the BBC. President Muhammadu Buhari of Nigeria reportedly claimed that 69 folks had died as a results of the protests, in accordance with a BBC News report. 51 residents, 11 law enforcement officials, and even seven troopers had been amongst these killed.
As a consequence, the phrase “Sr. Sókè” and its hashtag have develop into linked with a tragic occasion and a divisive protest in Nigeria. Since protests have continued for about 5 years, some folks of Nigerian descent are delicate to the use of such slogans and hashtags.
How nicely-recognized is Jackie Aina?
Jackie Aina is a former skilled make-up artist turned YouTuber, in accordance with her web site. The 35-12 months-previous had been fascinated about make-up since she was a teenager and entered the discipline on a skilled stage in 2009.
After graduating from the Vidal Sassoon Academy and incomes her license as a beautician, Aina went on to work with MAC and Bobbi Brown cosmetics. The US Army veteran reportedly spent 5 years working as a freelance cosmetics artist. She enlisted in the Army in 2008, serving two years in the reserve military.
In addition, Jackie Aina launched her make-up and wonder YouTube channel in 2009, and over the course of 13 years, it has amassed over 3.56 million members. The Los Angeles native, who is of Nigerian origin, was born there in the United States. Aina’s father is from Yoruba, Nigeria, whereas her mom is African-American.
This would possibly clarify why the YouTuber used the moniker “Sr Sókè” to explain the scent of her candle assortment. According to Hellogiggles, Jackie Aina has collaborated with a variety of beauty and clothes corporations, together with Sephora, Sigma Beauty, Anastasia Beverly Hills, and e.l.f. Cosmetics.