Big 12 Agrees to $2.28B Media Rights Deal With ESPN And Fox – Explained!

The deal is predicted to run via the 2031 season.

The Big 12 has agreed to a brand new media rights extension with ESPN and Fox that’s value $2.28 billion over six years, Sports Illustrated’s Ross Dellenger confirms. 

The deal, which begins in 2025, is added onto the present contract between the events and is predicted to deliver the convention $380 million a yr when it begins, a rise of $160 million from the present deal, per John Ourand of Sports Business Journal.

According to Ourand, the negotiating window for this contract wasn’t supposed to open till February of 2024, however new Big 12 commissioner Brett Yormark satisfied the networks to open the unique negotiating window earlier. Yormark, who’s just a few months into his tenure as commissioner, efficiently secured the extension because the convention is coping with uncertainty.

As Oklahoma and Texas are ready to go away the Big 12 for the SEC, this new extension provides the convention some stability inside the media transferring ahead. Additionally, per Ourand, this contract shall be up in 2031, which is earlier than the SEC’s or ACC’s media offers are up in ’34 and ’36, respectively.

The Big 12 will add 4 groups to the convention, making it 14 groups total starting subsequent season, however the convention is predicted to make the most of a divisionless schedule to shield rivalries for the following two years.

This contract is predicted to have a clause that, when the Big 12 reverts again to 12 groups when Texas and Oklahoma go away for the SEC in 2025, permits any new members of the convention to obtain a professional-rata share of the cash, per Dellenger.

With the Big 12’s media contract wrapped up, that leaves the Pac-12 as the following convention that has to safe an extended-time period media deal.

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